Choosing Your b2b channel Mix
A world-class B2B SaaS strategy eventually touches all five of these channels. But let's be realistic...a five-channel spread is a $100,000/month game.
If you’re just starting or scaling with a leaner budget, your goal should be to master two primary channels and some budget for testing new side channels. This allows you to actually learn your audience’s nuances, perfect your messaging, and double down on what’s actually converting before you move the needle elsewhere.
The "right" mix is never a template. It’s defined by where your specific buyers scroll, the countries you're targeting, and your sales cycle length.
During our discovery call, we’ll dive into your specific data to discuss how to build the right channel mix for your stage of growth. We’ll find the quick wins to get leads moving today, and start planting the seeds for the long-term growth that’ll keep your pipeline nice and full.
CHOOSING YOUR B2B CHANNEL MIX
Google, LinkedIn, Meta, Display, Podcasts... Let's be real, a 5-channel strategy requires a 6-figure budget.
Scaling on a budget? Focus your spend for maximum impact.
OUR CHANNELS
This is the most direct route to ROI and usually the first place we start. With the right keyword, campaign and bidding strategy, we put your SaaS directly in front of buyers who are actively searching for a solution to their problem.
Our goal - focusing on quality over quantity to ensure your spend goes toward users with the highest of intent, for the sweetest of results.
LinkedIn is the B2B gold standard, with one rule to keep in mind - you are talking to humans. We build "human first" ads, posts and stories that cut through the professional noise.
From Brand Awareness to Lead Generation campaigns, we target with intention to make sure your message lands on the right desks.
Meta is often overlooked in B2B, but it’s where your buyers go to decompress. We use sophisticated retargeting and lookalike audiences to keep your brand top-of-mind.
By meeting your audience where they are relaxed, we can use more creative, human-centric storytelling to build trust and brand familiarity when they're actually paying attention.
Now your brand is everywhere your audience is. We use display ads to "follow" your best prospects as they read industry news or browse the web.
It creates an aura of authority, making your startup feel like an established market leader by staying visible on the high-traffic sites they already trust.
When you aren't in front of their eyes, be in their ears. From the morning commute to chores around the house, podcasts let your brand live in the background of their daily lives. It’s that secret layer of awareness that puts you first in the consideration line when they’re finally ready to buy.
Our Approach
MASTER 2 CORE CHANNELS
Perfect what works, and double down.
DATA-DRIVEN MIX
Channels are based on your audience behavior and sales cycle
QUICK WINS + PIPELINE
Capture leads today while building for tomorrow.
Our channels
This is the most direct route to ROI and usually the first place we start. With the right keyword, campaign and bidding strategy, we put your SaaS directly in front of buyers who are actively searching for a solution to their problem.
Our goal - focusing on quality over quantity to ensure your spend goes toward users with the highest of intent, for the sweetest of results.
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And how the F* do I attribute
It's 2026, and we're quite frankly all too tired chasing "perfect" attribution. With privacy walls, data errors and the death of cookies, a single lead journey is never a straight line.
We don't rely on one dashboard. Instead, we triangulate the truth by combining direct platform data with server-side tracking and good old self-reported attribution. By simply asking your customers "How did you hear about us?" we capture the influence of podcasts and dark social that software often misses.
It’s not about the perfect answer; it’s about having enough clarity to spend your budget with confidence. And well... hitting your targets.