Choosing Your b2b channel Mix
A world-class B2B SaaS strategy eventually touches all five of these channels. But let's be realistic...a five-channel spread is a $100,000/month game.
If you’re just starting or scaling with a leaner budget, your goal should be to master two primary channels and some budget for testing new side channels. This allows you to actually learn your audience’s nuances, perfect your messaging, and double down on what’s actually converting before you move the needle elsewhere.
The "right" mix is never a template. It’s defined by where your specific buyers scroll, the countries you're targeting, and your sales cycle length.
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During our discovery call, we’ll dive into your specific data to discuss how to build the right channel mix for your stage of growth. We’ll find the quick wins to get leads moving today, and start planting the seeds for the long-term growth that’ll keep your pipeline nice and full.
Google, LinkedIn, Meta, Display, Podcasts... Let's be real, a 5-channel strategy requires a 6-figure budget.
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Scaling on a budget?
Master two core channels. Focus your spend for maximum impact. Choose your channels based on your audience behavior and the type of sales cycle you have. Perfect what works, and double down.
Our channels
The right ads to the right people.
01
Show up when it matters most.
02
Reach the decision-makers who matter.
03
META
Stop the scroll. Start the conversation.
04
DISPLAY
Stay visible. Stay top of mind.
05
PODCAST
Your brand in their ears, on repeat.
Our channels
This is the most direct route to ROI and usually the first place we start. With the right keyword, campaign and bidding strategy, we put your SaaS directly in front of buyers who are actively searching for a solution to their problem.
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Our goal - focusing on quality over quantity to ensure your spend goes toward users with the highest of intent, for the sweetest of results.
And how the F* do I attribute
We're quite frankly all too tired chasing "perfect" attribution. With privacy walls, data errors and the death of cookies, a single lead journey is never a straight line.
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We don't rely on one dashboard. Instead, we triangulate the truth by combining direct platform data with server-side tracking and good old self-reported attribution. By simply asking your customers "How did you hear about us?" we capture the influence of podcasts and dark social that software often misses.
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It’s not about the perfect answer; it’s about having enough clarity to spend your budget with confidence. And well... hitting your targets.