Paid Ads

By Rebeca Bentata, Senior Marketing Lead, Clearshot Media If you're running marketing at a B2B company right now, you've almost certainly had this conversation: Should we be posting more on LinkedIn, or should we just put budget behind ads? It sounds like a simple either/or. It isn't. And getting it wrong, either by pouring budget into ads before your organic presence has any traction, or by expecting a few company page posts to fill your pipeline, is one of the most common a

By Candice Carmel, Founder & Marketing Director, Clearshot Media M, Zuckerberg during Facebook’s (Meta) early days. Yes, Meta Ads are a great channel for B2B marketing. The B2B buyer committee don't stop being buyers when they put their laptops down. They scroll Instagram or Facebook (we're looking at you, the older millennial/boomer 'senior buyer') like everyone else. The Meta algorithm is powerful enough to find them. The question isn't whether the platform works; it's whet