Social Media

Influencer marketing used to mean paying someone famous to hold your product and smile. I know because I was in the room when that model was still the default, and I've watched it unravel in real time since. The global influencer marketing industry crossed $32.6 billion in 2026, up from $1.7 billion a decade ago. Average reported annual budgets grew 171% year-on-year, with nearly two-thirds of that new spend reallocated from traditional digital channels. Brands aren't experim

By Rebeca Bentata, Senior Marketing Lead, Clearshot Media If you're running marketing at a B2B company right now, you've almost certainly had this conversation: Should we be posting more on LinkedIn, or should we just put budget behind ads? It sounds like a simple either/or. It isn't. And getting it wrong, either by pouring budget into ads before your organic presence has any traction, or by expecting a few company page posts to fill your pipeline, is one of the most common a