By Candice Carmel, Founder & Marketing Director, Clearshot Media M, Zuckerberg during Facebook’s (Meta) early days. Yes, Meta Ads are a great channel for B2B marketing. The B2B buyer committee don't stop being buyers when they put their laptops down. They scroll Instagram or Facebook (we're looking at you, the older millennial/boomer 'senior buyer') like everyone else. The Meta algorithm is powerful enough to find them. The question isn't whether the platform works; it's whet