By Rebeca Bentata, Senior Marketing Lead, Clearshot Media If you're running marketing at a B2B company right now, you've almost certainly had this conversation: Should we be posting more on LinkedIn, or should we just put budget behind ads? It sounds like a simple either/or. It isn't. And getting it wrong, either by pouring budget into ads before your organic presence has any traction, or by expecting a few company page posts to fill your pipeline, is one of the most common a